solo exhibition, curated by Vladyslava Pelagecha

Private View:
Wednesday 9 May 2012, 6 — 8:30pm

Come along to be first to experience the exhibition while listening to some music, specially selected for you by the Synchrodogs. Free drinks provided. 

Exhibition Dates:
10th-11th May 2012

Opening times: 10am — 5:30pm

The Morgue space,
Chelsea College of Art and Design
(direction: across the road from Tate Britain, Pimlico underground station)
16 John Islip Street,
London, SW1P 4JU

Synchrodogs: Semiotics of the Predominant exposes the raw, naked and utterly sincere work of two emerging Ukrainian artists and lovers who shoot under the name of Synchrodogs. Tania Shcheglova and Roman Noven mainly use themselves as a showcase for their studies, playing with their analog cameras, deconstructing human personality and producing images that dig deep into the core of human nature itself. 

Originating from the land of “discrepancies”, Ukraine, Synchrodogs lead a nomadic lifestyle, engaging with their controversial surroundings, re-evaluating their mundane context to bring out the unique. With their quirky vision, the artist duo realise ideas and fantasies inspired by the ever-changing ambience of their environment. Synchrodogs find inspiration in nudity and people’s eccentricity, mixing in Western and Ukrainian/Byzantine tradition, with references to folklore and local naive art. Their main interest lies in bringing primitive instincts out of a viewer; provoking animalistic behavior and emotions, allowing one to embrace their natural beauty, encouraging one to be free from any predispositions and fear of being misperceived. Synchrodogs photograph on pure gut instinct, pushing the shutter button firmly yet spontaneously, capturing the subject with a “hardcore flash” that endows an image with the effects of modernity making it stand out as realistic and as if taken in an instant moment and immediacy.

Synchrodogs: Semiotics of the Predominant, curated by the Chelsea MA Curating student Vladyslava Pelagecha, offers a perspective from which the audience can experience the art work of two visionaries, reaching for the raw sense of self and intimate relation to the surrounding environment and nature. Nudity, self-excruciation, fashion foreplay, human nature, primitivism, symbolism, eccentricity, animalism and intuition are amongst the themes communicated by the presented artworks.

Synchrodogs originate from Ukraine, where in 2008 Tania Shcheglova and Roman Noven fell in love and started to work together as professional artist under one name. Ever since, they have been working in the fields of art and fashion photography, blurring the boundaries between the two. Award winning artists (“Art photography” award, Bazaar Fashion Forward held by Harpers Bazaar Ukraine and Art Rebels x Canon photo contest in Denmark), their work include collaborations with Urban Outfitters, Neon magazine, Harpers’ Bazaar Ukraine, Vision magazine China and S magazine USA. Synchrodogs photographs were recently exhibited in White Gloss Gallery, Los Angeles, “Nofound photofair” in Paris, “Vice photo show” in Moscow and “Share your Visions” photo exhibition in Copenhagen.